Skip to main content

Friction is the bottleneck. Familiarity is the way.
Coordination is the goal.

Earlier attempts to bring incentive-driven economic capabilities to people asked too much of them for too little apparent benefit. Compared with the polished, familiar applications they already use, people were expected to trust unfamiliar software amid widespread scams, create new online identities, or migrate to entirely new platforms, abandoning established habits.

The direction should be reversed. Rather than moving people into new "crypto-native" environments, we should expand what people can do in the social spaces they already inhabit.

Participation should feel familiar and effortless, with genuine security and a trustworthy experience that doesn't scream "scam."

On many social platforms, most people primarily observe. Our goal is to empower them to move from observing to participating.

Markets reward accurate bets at internet scale; futarchy extends those signals into decision-making. But accurate predictions and sound decisions don't automatically mobilize collective action the way incentives do in work- or stake-based consensus.

The opportunity is to connect market-driven objectives with incentive-driven execution, mobilizing people and their agents toward shared goals.

As AI makes execution cheaper for constructive and malicious actors alike, aligning collective action through global markets matters more than ever.

The economic evolution shouldn't require a social migration.

We're rebuilding the foundations to make that possible.

Products first. Protocols with purpose.

Usability

We count clicks, costs and delays.

Every unnecessary step, expense or wait is friction worth eliminating for humans and the agents acting on their behalf.

Complexity belongs underneath the interface, even if that means reinventing the protocols from the bottom up.

Unstoppability

We design for adversarial environments, not perfect cooperation.

We build practical local-first software on open and verifiable protocols.

That way we reduce intermediaries, resist censorship and unilateral control, and strengthen privacy.

Foundations

We build primitives that are safe to depend on.

They emerge from the needs of our products, keep clear boundaries and are continuously re-audited as they evolve.

As LLMs make software easier to write and to break, foundations you can trust matter more than ever.

PROJECTS

shipped: Out in the wild

PRODUCT

handles.link

Send and receive money through familiar @handles across networks, existing wallets, and AI agents. Payments to unlinked handles stay on-chain until a wallet is linked.

Pay in comments on X by tagging Grokbot.

In development: a self-custodial wallet running entirely in the browser, designed for ease of use. Nothing to install, and no intermediary holding keys or co-signing transactions.

OPEN PROTOCOL

libID

Primitives and protocols for new economies built around familiar social identities.

The goal is to establish a shared library of primitives for proving facts about identities and their activities, with ever-growing support for common public social platforms. This includes empowering those identities with self-custodial, borderless transacting rights, including within those platforms.

on the horizon: Not live yet

PRODUCT

Dyaka

The Last Moonshot at Coordination.

Markets bring direction. AI models bring information-hungry intelligence. People and agents bring execution. Online social platforms bring the social fabric.

DYAKA connects them into an unstoppable, emergent, pluralistic economic order.

DYAKA

Humans, mostly

20 years of combined protocol experience, turned into products.

Rust wizards, crypto degens, compulsive AI tinkerers, and designers with taste and strong opinions.

Making the world better. Occasionally touching grass.

WONDERTAN

WONDERTAN

Co-Founder & Engineer

Former Celestia founding engineer

XGREENX

XGREENX

Co-Founder & Engineer

Engineer behind high-frequency trading at Fuel's O2

Klementina

Klementina

Head Of Ops

Political scientist. Former marketing at Promethean UA

Estevari

Estevari

Head Of Design

Former professional photographer. Shaping Web3 interfaces

Lucius

Lucius

Founding Engineer

Former Moonsama parachain lead developer

Watch Us

Building things. Breaking assumptions. Occasionally breaking browsers.

Follow along. We post when it matters.